Testimonial Study

You are about to participate in a study and don’t worry, this won’t hurt a bit. Really.

When thinking about testimonials I have often wondered what creates a powerful and effective testimonial. I have my theories about this, but I am going to keep those to myself until the results come in. Those of you who sign up for our twice monthly newsletter by entering your email in the below form will also be entered into a drawing for a $25 Starbucks gift card. 2 weeks after posting this article, I will post the results of the study and the winner of the $25 Starbucks gift card.

Now, there are a total of four testimonials (3 text and 1 video) below for four different B2B service companies that provide the same service at the same price. Read or watch the testimonial, then using the below form, give it a rating of 1-10 (10 being the best) on how likely your are to work with that company. At the end of the form you will also choose which company you would use over the the other three. Now, I have removed the company names and the service type from the testimonials to make sure that brand recognition, etc don’t affect your decision. Ready, set and go!

 Company A

“I probably spoke to about 5 different companies before deciding on Company A. It’s challenging finding skilled reliable people to do this service so I wanted to be confident that I found the right team. As expected, they delivered everything I was looking for and on time. We definitely plan on using them again in the future!”

– Happy Customer

Company B

 

 Company C

“Company C took on the task of pulling together a product for an upcoming event and did it with integrity. When (my) travel plans got messed up, they readily took over the whole process for me. My clients gave very positive feedback from their experience talking with them and I saw the same too as we talked through our plans. The resulting product was something we were all proud of. I’ll hire Company C again next time I need similar services, I didn’t have to worry about a thing through the whole process.”

– Happy Customer

 Company D

Company D did an amazing job bringing to life my vision for the product.  Company D and their team carefully listened to my ideas and gently suggested alternatives.  They was very responsive to alterations and patient during the creation process.  The synergy created a fantastic and powerful product that exceeded my original vision.  I highly recommend that you consider working with Company D on your next project.

-Happy Customer

Time to vote!

 

Thanks for participating and if you have any comments about what you think makes a great testimonial, feel free to leave a comment below!

Video Testimonials

The Power of Video Testimonials

Video testimonials are a powerful tool for your marketing arsenal.

Whether you live here in Denver, CO or elsewhere, you have probably heard the above statement before. But I want to show you some evidence for why video, video production and especially video testimonials are a powerful tool in your marketing arsenal. I have four points to illustrate this, so let’s get started.

  • First, lets start with video in general. According to the Social Science Research Network, 65% of people are visual learners, 30% learn by hearing and the remaining 5% learn by doing. So right off the bat video pretty much covers 95% of learning styles in that it combines visual and audible learning.
  • Second, lets address testimonials in general. Entrepreneur.com posted an article by Derek Gehl, an internet marketing expert with years of experience, on how to effectively use testimonials. Derek laid out the three reasons why testimonials are so effective. Testimonials build trust, aren’t “salesy” and most importantly they overcome skepticism. You have probably heard the phrase “People will buy from those that they know, like and trust”. When you can overcome skepticism, build trust and do so in a way that doesn’t sound like a sales pitch, you will have a stronger relationship with your clients and customers.
  • Third, Kim Kardashian uses them. Ok, not exactly Kim, but the company that she, Brian Lee (co-founder of legalzoom.com and The Honest Company), Robert Shapiro (co-founder of legalzoom.com) and M. J. Eng launched in March of 2009 called ShoeDazzle. ShoeDazzle is a shoe delivery service that for only $39.95 per month ships high fashion shoes, bags and accessories to women monthly. ShoeDazzle solicited it’s most loyal customers via Facebook and email to submit a video about what surprised them the most about ShoeDazzle. The results were pretty incredible, with over 70,000 videos being viewed online, leading to 1,000 member sign-ups (FYI, that is a gross of $39,950) and their website traffic in the month of March following the campaign increased to 2.4 million monthly visitors compared to 956,000 only two months prior.  You can read more about this from the original article by Inc.com
  • Fourth, they just work. A personal recommendation from a current or past customer is extremely powerful. Watch the below video and you will see what I mean.

 

Thanks for reading! Feel free to share your reasons for using video testimonials and any other comments below!